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Showing posts from January, 2018

Do You Use Email Marketing to Increase Your Website Rankings?

Website rankings in the Search Engine Results Pages depend on several factors. One important factor is email marketing. In order to create an effective email marketing campaign, it helps to learn a few guidelines that will increase your open rate and your click through rate. What is Email Marketing? Email marketing consists of directing targeted emails to a contact list in order to increase sales. The emails should contain a variety of information, including helpful tips, images, links and sales pitches. The trick to creating a great email marketing campaign is to vary your content and offer plenty of quality information free before asking your contacts to open their checkbooks. What is the Open Rate? The open rate is simply the percentage of emails that are opened rather than deleted or marked as junk mail. Your emails won't do anything but cost you time and money if they are never opened and read. By constructing a quality campaign, you will increase your open rate. One